Welcome to MarkusFeehily.Net. Markus Feehily, one of the lead singers in pop band Westlife, is a talented singer and songwriter from Ireland, known for co-writing songs like “I Will Reach You” and “Beautiful World” while in the band. Now flying solo, he has co-written all the tracks on his debut solo album. This site is a tribute to him and his creative soul for being an inspiration for many. We invite you to open your mind and let Markus' vibe and magic inspire your all. In 2015 Markus launched his solo career kicking it off with debut single "Love Is a Drug", followed by "Butterfly" and his album "Fire".

Backing Vocals By Markus On Nerina Pallot’s New Album

According to the following article by About Manchester, Markus Feehily joins Nerina Pallot on her new album, ‘Stay Lucky’, singing backing vocals on three of her songs: ‘Bird’, ‘Man Didn’t Walk On The Moon’ and ‘Come Into My Room’. The album will be released on October 13th and we can’t wait to listen to it, as well as Markus’ BVs on the three songs! 😊🎧🎶🙌

EDIT: Nerina Pallot tweeted that she can’t wait for everyone to hear how amazing Markus sounds. 😉🎶 *whoop, roll on!*

Nerina Pallot is heading to Gorilla

Nerina Pallot - About Manchester

By Nigel Barlow

Nerina Pallot has announced details of her forthcoming album ‘Stay Lucky’, which will be released on October 13 on Idaho Records. The first single to be taken from the album is the title track ‘Stay Lucky’ is available to listen to now HERE. The Brit and Ivor Novello Award nominated musician will follow the album’s release with a UK tour, which includes Manchester’s Gorilla on November 13

Her sixth album, ‘Stay Lucky’ was written and produced by Pallot and recorded over two weekends at London’s RAK studios. The speed belies the lovely, unhurried expansiveness of an album that is, truly and deeply, her most personal, most warmly emotional album yet.

Pallot plays piano, analogue synthesiser, guitar and percussion, and is joined by musicians including Bernard Butler (guitar on ‘Bring Him Fire’, ‘Come Back To Bed’ and ‘All Gold’), Markus Feehily (backing vocals on ‘Bird’, ‘Man Didn’t Walk On The Moon’ and ‘Come Into My Room’) and Rod Thomas AKA Bright Light Bright Light (BV’s on ‘Stay Lucky’ and ‘All Gold’). The core group on the album are from Michael Kiwanuka’s touring band – Steve Pringle on keys, Alex Bonfanti on bass and Lewis Wright on drums.

The album opens with ‘Juno’, which swells and builds and is Pallot’s take on the likes of Massive Attack’s ‘Teardrop’ and Little Dragon’s ‘Twice’. “I like songs that creep up, creep round,” she says. “They don’t follow simple pop lines.”

The sublime ‘Man Didn’t Walk On The Moon’ comes across like a soulful reboot of Fleetwood Mac’s ‘Dreams’ (“I was actually trying to do Steely Dan’s ‘Do It Again!’” ), whereas ‘Heart Is A Lonely Hunter’ – named after Carson McCullers’ 1940 debut novel – is a perfectly poised, wee-hours, spellbinding jazz. The album closes with ‘Bird’, which begins softly with keys and acoustic guitar, like one of her musical heroines, Joni Mitchell, before blooming into a gospel-tinged soul belter, complete with a nod to Jill Scott.

‘Come Back To Bed’ is a deeply sexy cri de coeur to her husband, while the glorious title track is for their young son. Sonically, ‘Stay Lucky’ speaks to the Serge and Charlotte Gainsbourg records (notably the latter’s second album, ‘5.55’, which featured Air), big influences for the quarter-French Pallot. Lyrically, it’s a wish for the future, a shaft of positivity beaming out into the world. That, she acknowledges, is why it’s the album title, and why it’s the lead track.

“You know, least year was such a fucking weird year,” she sighs. “People were dying left, right and centre, the political system was so fucked up…”

But rather than rage in the new songs she was writing, she found solace. Pallot found herself thinking back to reading The Wasteland at university. Her tutor pointed out that in times of war, “when shit goes down, people are more inclined to get pissed and shag than they are to take to the streets, because you just want to anaesthetise yourself. So that’s kind of my feel.”

“Basically, it’s my death and shagging record,” she concludes. “That I hope people will get high and shag to, but hopefully not die while doing so!”

Credit/Source: aboutmanchester.co.uk / twitter.com/ladychatterley

Jun 15, 2017
Nat & Villy

‘Butterfly’ Played On 2FM’s All Irish Music Day

We were so happy to read Anne’s tweet about Markus Feehily‘s amazing single ‘Butterfly‘ being played on 2FM’s All Irish Music Day, during The Nicky Byrne Show With Jenny Greene. 😁🎵

Markus tweeted Nicky and Jenny joking, “thanks for the spin earlier, that €€ is in the post 😉 , woops did I say that out loud!!?“. Haha, gotta love him and his humour. 😄

Click here to listen back to today’s show (‘Butterfly’ is on at 01:11:40).

Credit/Source: twitter.com/WestlifeMEX / twitter.com/MarkusFeehily / twitter.com/NickyByrne / twitter.com/djjennygreene

Jan 11, 2017
Nat & Villy

Hollywood Spy’s Top 25 Best Songs Of 2016

1. SIA & SEAN PAUL – Cheap Thrills
2. LADY GAGA – Million Reasons

3. MARKUS FEEHILY – Sanctuary

I admit that I could not stop singing this one all year around, mellow, loving, gorgeous, tender, strong, with beautiful video, it comes straight from Ireland.

4. HOZIER – Better Love
5. X AMBASSADORS – Unsteady
6. CLEAN BANDIT & SEAN PAUL – Rockabye
7. KYGO – Fragile
8. AKCENT – Serai
9. LP- Lost On You
10. JOHN LEGEND – Love Me Now
11. SERKAN – Imdat
12. SHAWN MENDES – Treat You Better
13. SKIN – Renaissance
14. OLYMPE – Si Demain
15. CALVIN HARRIS – My Way
16. CHARLIE PUTH – We Don’t Talk Any More
17. TIANA – Me
18. CHARLIE PUTH – Dangerously
19. NICK JONAS – Close
20. AURYN & ANASTACIA – Who Is Loving You
21. KYGO – Raging
22. SLIMANE – Paname
23. MIKA – Hurts (Remix)
24. AMIR – J’Ai Cherche
25. DAMI IM – Silence

Credit/Source: hollywood-spy.blogspot.com

Jan 2, 2017
Nat & Villy

200.000 Views For ‘Sanctuary’

The video for Markus Feehily‘s brilliant single ‘Sanctuary‘ now has more than 200.000 views on his VEVO Channel. Keep watching and sharing this diamond of a song everyone! 😊🎵✨

Credit/Source: youtube.com/MarkusFeehilyVEVO

Dec 30, 2016
Nat & Villy

MyFizzyPop: Top 25 singles of 2016

25 ~ The Summer Set, Figure Me Out
24 ~ Robbie Williams, Party Like A Russian
23 ~ Pet Shop Boys, Burn

22 ~ Markus Feehily, Sanctuary:

Markus and his team (including producer and co-writer Steve Anderson) have crafted an indelible composition that must be lived and breathed by all those that hear it. Lyrically, it is a devastating denouement of a relationship. The pain and anguish of moving on from one you’ve loved so deeply is truly palpable within the poetic words (and even more so with Markus’ yearning vocals). Despite the still raw emotions of the narrative, there’s a sense of healing and closure within Sanctuary (as, indeed, the title would suggest) – a soothing of the soul that leaves the listener with renewed hope and optimism. Markus isn’t singing it because he knows it’s the easy solution – it’s more that he sings to let the feelings out and hopefully let others know they are not alone in similar situations. A musical delight.

21 ~ Mans Zelmerlow, Fire In The Rain
20 ~ Sergey Lazarev, You Are The Only One
19 ~ Anton Ewald, Devil
18 ~ Fitz & The Tantrums, Handclap
17 ~ MKTO, Superstitious
16 ~ Vaults, One Day I’ll Fly Away
15 ~ Lectro Lips, Daddy Issues
14 ~ Kylie Minogue, Everybody’s Free (To Feel Good)
13 ~ Clean Bandit ft Louisa Johnson, Tears
12 ~ The Heydaze, Hurt Like Hell
11 ~ Goldman, Dance All Night
10 ~ Debbie Gibson, Wonderland
09 ~ X&Y, Footprints
08 ~ Harriet, Permission To Kiss
07 ~ Kylie Minogue, Off With His Shirt
06 ~ Jakil, Tongue Tied
05 ~ Omar Afuni, Rush
04 ~ Bright Light Bright Light ft Elton John, All In The Name
03 ~ Paul Varney, Kiss and Make Up
01= ~ Christie & The Dreambeats, Wasn’t My Fault
01= ~ Sean Smith, Turn Me On

Credit/Source: myfizzypop.blogspot.com

Dec 28, 2016
Nat & Villy

One Year Since The Release Of Markus Feehily’s album ‘Fire’

One year since the release of Markus Feehily's debut solo album 'Fire'

🔥YAAAS!! 😍 It’s been ONE YEAR since Markus Feehily‘s fantastic debut solo album ‘Fire‘ was released and it has definitely become our fabourite album from day one! 😁😁🎵💿🙌🙌

We are so freakin’ proud of this lad and we can’t wait for more and more and more of his magic to mesmerize our ears, hearts and souls. 👌😌

Listening to ‘Fire’ you can hear how this mega talented Irish guy has put his own heart and soul into it; his own emotions, feelings, all the ups and downs his life has had before the album was created and, of course, his love and passion for music. What can we say about THE VOICE – this soulful sound that can touch you deep inside and make you shiver… just outstanding! 👏👏🎵

He’s been heavily involved in each step of the creating process of this album from start to finish and he’s done it all with his own wings. Keep flying and creating with your heart and soul, TALENT!

THANK YOU for ‘Fire’, for all of the ‘Fire’ era and for being who you are – we love you to bits!! 😘😘

Oct 16, 2016
Nat & Villy

150.000 Views For ‘Sanctuary’

Markus Feehily‘s music video for his latest single ‘Sanctuary‘ has reached 150.000 views on YouTube. 😃 It’s such a meaningful song and video, full of Markus’ feelings and incredible soulful vocals. Keep watching and spreading it everyone and remember that love is love! 💖😊🎵

Jun 24, 2016
Nat & Villy

Inside Music Video Marketing: Part 1

themmf.net - Inside Music Video Marketing (Markus Feehily - Fire)

HOW IS CONTENT MARKETING EVOLVING AROUND MUSIC AND VIDEO? 

More and more platforms are beefing up their video capability – Facebook, Instagram, here comes Spotify. Plus, everyone’s a filmmaker now – the fans, the artists and the music video directors.

The strategic options available to music content marketers are multiplying at a dizzying rate.

‘Inside Music Video Marketing’ is a series that examines how the best marketers are planning and executing their campaigns.

To do that, Radar teamed up with the MMF, the largest representative body of artist managers in the world, and with Record of the Day, to analyse individual campaigns – what video was commissioned, where those videos were deployed and what marketers thought was successful about the campaign. 

Designed to appeal to marketing managers, product & label managers, to artist managers, to label services, each article takes one album or singles campaign. We follow a set format, making it easy to scan read campaigns, then dig deeper if wanted.

In the first of these interviews, Caroline Bottomley Radar’s MD interviewed Sam Williams, Digital Strategy and Marketing at Kobalt Label Services, about Markus Feehilly’s (ex Westlife) album ‘Fire’. This case study was created from that interview.


CASE STUDY:

MARKUS FEEHILY ‘FIRE’ (ALBUM)

KOBALT LABEL SERVICES

(Click on the below to jump to the relevant section)

1. Summary

2. Video Platforms

2. Video Assets

3. Timeline 

 


1. SUMMARY

A campaign objective was to achieve a slight reposition of Markus Feehily as a more mature, adult popstar and to take his incredibly engaged existing fanbase with him.

KPIs included YouTube video views, build of retargeting data, build of mailing list and engagement metrics (shares, likes, comments, reach)

The fan-made video was the most successful aspect of the campaign. Video submissions were great – very varied and excellent quality. It was a simple initiative that generated the incredible engagement of the campaign.

2. VIDEO PLATFORMS

  • Vevo
  • YouTube
  • Facebook
  • Instagram
  • Twitter
  • Artist website
  • Broadcast TV
  • Press PR

 


3. VIDEO ASSETS

4 OFFICIAL MUSIC VIDEOS (LOVE IS A DRUGBUTTERFLYONLY YOUSANCTUARY)

Commissioned from external directors

  • Vevo – love is a drug, butterfly, sanctuary
  • YouTube – only you official fan video

 

4 X 15 SECOND TEASERS (CUTS OF THE OFFICIAL MUSIC VIDEOS)

Commissioned from external directors

  • Facebook
  • Instagram

 

16 PACKSHOT VIDEOS (2 X LOVE IS A DRUG REMIXES, FIND MY WAY, ONLY YOU PLUS THE REMAINING ALBUM TRACKS)

In-house production

  • YouTube
  • Facebook – teaser versions

 

3 BEHIND THE SCENES (LOVE IS A DRUG, FIRE/LOVE IS A DRUG + IN THE STUDIO DURING FIRE SESSIONS)

Commissioned from external directors 

  • YouTube (Click to view behind the scenes video)
  • Facebook – teaser versions

 

12 X 1 MINUTE TRACK BY TRACK COMMENTARIES (ALL 11 ALBUM TRACKS, PLUS THE DELUXE TRACK)

Commissioned from external directors

  • YouTube (Click to view commentary playlist)
MULTIPLE 15 SECOND VIDEOS (ONLY YOU)

Fan made, submission based website / competition

  • Instagram
  • Artist website
  • YouTube (Click to view official music video made by fans)

  

1 OFFICIAL LIVE VIDEO

Made by TV company

  • YouTube (Click to view performance on Lorraine)
ADVERT (ALBUM VISUALS WITH VOICEOVER)

External

  • Broadcast TV
  • YouTube
  • Facebook

4. TIMELINE

February 15

Marketing began in February 2015 with the first single

‘Love Is A Drug’ audio released to radio (RTE2fm in Ireland). 

The online premiere followed the next day on Wonderland Magazine, as an audio-only, packshot video.

March 15

‘Love Is a Drug’ the official music video released on Markus’ Vevo channel in early March.

Two ‘Love Is a Drug’ remixes were released as packshot videos on YouTube over March.

April 15

‘Love Is A Drug’ behind the scenes video was released on YouTube in April – a mix of interview about the track and BTS of the video shoot, using ‘Love Is A Drug’ as background audio.

July 15

‘Find My Way’ deluxe track published on YouTube as a packshot video (deluxe = the track download is only available as part of the deluxe album download)

August 15

‘Fire’ behind the scenes video published on YouTube and to promote album pre-orders. The video is a mix of interview and studio footage, using ‘Love Is A Drug’ as background audio. The second single ‘Butterfly’ is released, via an official music video on Vevo.

September 15

The third single ‘Only You’ is released as an audio only packshot video on YouTube, one week before the album drops. Two weeks prior to the album release, a fan competition is launched on Instagram. Fans are invited to upload <15 second fan-made videos of loved ones/demonstrations of love, with the hashtag #markusonlyyou. Markus’ website pulled in the hashtagged videos. He then chose his favourites, these entries were collated into the official music video for ‘Only You’.

12th – 15th October 15

4 Track By Track commentaries are released, 1 per day on YouTube

16th October 15

Album released (as physical and download) 

TV advert starts broadcast and runs throughout the week.

The TV advert was edited to make YouTube pre-roll adverts (pre-order and out now!), retargeted and served up to anyone who had watched videos or been on the channel or Markus’ website + clicked smarturls.

The pre-roll adverts were also published as native, organic video on Facebook

17th – 20th October 15

4 Track By Track commentaries are released, 1 per day on YouTube

October 20th 

Official Live video of ‘Butterfly’ on TV Show ‘Lorraine’ published on YouTube

11 previously unreleased album tracks published on YouTube as packshot videos

21st – 23rd October 15

The final 3 Track By Track commentaries released 1 per day on YouTube.

27th October 15 

Official music video for ‘Only You’ published on Youtube.


RadarMusicVideos.com connects labels, managers and artists to handpicked, independent music video directors worldwide. They also run the annual ‘Radar Awards’ at YouTube, celebrating the best music videos from up & coming artists and bands.

Credit/Source: themmf.net

Jun 9, 2016
Nat & Villy

500.000 Views For ‘Love Is a Drug’

The music video for Markus Feehily‘s brilliant debut solo single ‘Love Is a Drug‘ has reached 500.000 views. 😃 Keep sharing and watching this fantastic video and song everyone! 😊💙

Credit/Source: youtube.com/MarkusFeehilyVEVO

Jun 7, 2016
Nat & Villy

Older Pictures From Markus Feehily’s Birmingham Signing

Back in October, when Markus Feehily‘s brilliant debut album ‘Fire‘ was released, album signings were held across the UK and Ireland and we now found some photos from Markus’ singing in Birmingham. They are tagged but still great to see! 😁

CAPTION: Markus Feehily signs copies of his new album ‘Fire’ – Birmingham, United Kingdom, 22 Oct 2015.

Credit/Source: alamy.com

Jun 2, 2016
Nat & Villy